Moy Park Foodservice is encouraging fast food outlets to generate a slice of new business for the New Year by adding a tasty treat to their menu with the addition of its Apple Pie.
Jayne Hall, Marketing Manager at Moy Park Foodservice, says: “There is an opportunity for fast food outlets to generate incremental sales by offering an apple pie as part of a meal deal. This is a great way to encourage customers to trade up, increasing spend per head – a growing trend that has been working well in terms of sales in the current economic climate.
“The ‘£1 phenomenon’ continues in the recessionary climate and is impacting the way fast food chains operate, through, for example, offering a dessert at a fixed price point. Moy Park’s apple pie is ideal for this because it is very much an affordable, everyday treat!
“Although traffic in the QSR sector on the whole was pretty static nationally in the most recent quarterly period, spend per head was up 2.1%*, showing consumers are spending more per visit – tempted by meal deals and fixed price promotions.”
An old-time favourite dessert given a modern twist, Moy Park Foodservice’s Apple Pie comes in a colourful sleeve so is perfect for take away outlets and consumers wanting to eat on the move.
They can be deep fried from frozen in under six minutes, making them ideal for a wide range of catering outlets.
The irresistible apple filling is made using Fuji apples, renowned for their juicy, firm flesh, and is encased in a golden pastry with a unique glaze, which bubbles up, making the pies even more delicious. They also carry the FSC stamp of approval, communicating the use of sustainable materials.
Moy Park Foodservice is helping caterers stimulate impulse sales through offering free eye-catching point-of-sale which is downloadable from its website: www.moyparkfoodservice.com Fast food outlets can also request point-of-sale posters to help promote their apple pie offering to hungry customers by calling Prime Line on 01480 445900.
*Source: NPD Crest data/YE Sep 2010.
Fast food outlets wanting to find out more about Moy Park Foodservice products, or for free POS should visit www.moyparkfoodservice.com or call Prime Line on 01480 445900.
