We are convinced that our chicken tastes so good because of the dedicated way we rear it. Our birds are fed a natural diet of 60% cereals such as wheat and maize cereals with soya and other oil seed proteins, and no added growth promoters or antibiotics.
We use a slower growing strain of chicken which means the bird takes longer to mature and subsequently develops better flavour and succulence. With more windowed housing and using lower density stocking rates, our birds can behave more naturally and move about more freely.
Our free range chickens grow on specially selected farms where birds have full access to pastures during daytime hours. The fact that birds are able to forage out on pasture and exercise more than conventional chickens mean they develop a much fuller flavour.