Moy Park wins ‘Best Brand of the Year 2011’

Moy Park, Northern Ireland's largest food company, which has sites in Ballymena, Dungannon and Craigavon has picked up the accolade for 'Best Brand of the Year 2011' at the Ulster Grocer Marketing Awards. Paul Burch, Moy Park Accounts Director Ireland, commented: "The team at Moy Park is delighted to have been awarded 'Best Brand of the Year 2011' at the Ulster Grocer Marketing Awards. In 2011 we extended the Moy Park product range of fresh and breaded chicken and 'ready to cook meals' into Northern Ireland. The range has been hugely successful in the Republic of Ireland market, where we are the number one chicken brand and we are now starting to see that success echoed in Northern Ireland. "During this period we introduced our 'Fast Lives Need Flavour' advertising campaign and are currently running a 'Fast Lives Need Florida' holiday competition on Moy Park products, which has really resonated with the public. Receiving this award is testament to the hard work of the team at Moy Park in developing our brand in recent years. Going forward, we have exciting plans in place for Moy Park products throughout the rest of 2012 and beyond."