The Moy Park Challenge sees Young Enterprise deliver an entrepreneurship masterclass to the students, who participated in an interactive, business-related competition designed to inspire their creativity and entrepreneurial skills. As part of the Challenge, young people formulated business plans and tested their marketing skills by producing a poster for Moy Park products.
The Young Enterprise Moy Park Challenge is in its fifth successful year, with students attending from primary schools across Ballymena and Craigavon. During the Moy Park Challenge events, pupils presented their marketing campaign, took part in interactive business challenges and learned more about the food industry. Volunteers from Moy Park delivered presentations on healthy eating and the journey of how our food is produced from farm to fork. The day concluded with a competition, with prizes awarded by Moy Park.
Speaking about the company’s partnership with Young Enterprise, Moy Park’s Head of Financial Services, Una Barker, said:
“Moy Park is committed to supporting our local communities and this venture is a great opportunity to engage with young people in a positive and productive way. This programme with Young Enterprise is an important initiative as it helps young people understand how business works and the role of companies in the community, while also helping them understand how food is produced. Getting the opportunity to speak with pupils across Northern Ireland is also a great way to showcase the vast range of interesting and rewarding careers available to them in a growing agri food sector.”
Carol Fitzsimons, Chief Executive at Young Enterprise Northern Ireland, commented:
“We are delighted once again to partner with Moy Park in delivering this programme. It is fantastic to see such a successful local business encouraging innovation and would hope that the competition will inspire the next generation of young entrepreneurs, and help them consider self-employment as a viable career option.”
Young Enterprise NI is a charity principally funded by the Department Education with the support of local businesses including Moy Park. The charity delivers practical business education programmes to more than 100,000 young people each year in Northern Ireland. For more information including fundraising and volunteering opportunities please visit www.yeni.co.uk.
Pictured at a Young Enterprise Challenge Event are volunteers from Moy Park with Jan Donaldson, Young Enterprise NI (back row, second from the right).