Moy Park has announced a new charity partnership with Sands, the UK’s leading pregnancy and baby loss charity, to increase awareness of and raise funds for the charity’s vital work.
Sands works to save babies' lives and ensure that, when a baby does die, anyone affected gets the support and care they need.
Over the next two years, Moy Park team members across the UK will support this vital work through fundraising activities including coffee mornings, sponsored walks, and quizzes, as well as raising awareness through Baby Loss Awareness Week in October.
Welcoming the new partnership, Kirsty Wilkins, HR & Performance Director at Moy Park said:
“Pregnancy and baby loss affects so many of us both directly and indirectly. Currently in the UK, 13 families per day lose their baby before, during, or shortly after birth. For more than 40 years, Sands has been here for anyone affected by pregnancy and baby loss to offer understanding and comfort. The charity also supports research that provides the evidence to drive changes in maternity safety to save babies’ lives.
“Through its campaigning and its leadership of Baby Loss Awareness Week, Sands does great work to end the stigma around pregnancy and baby loss. Through our company-wide partnership with Sands across the next two years, we want to help reach people in our local communities affected by these issues and continue to offer support and a safe space for our own colleagues who have experienced this type of loss.”
Clea Harmer, Chief Executive at Sands, said:
“We are absolutely delighted to have been chosen as Moy Park’s charity partner and are really looking forward to being able to work with them over the next two years. This partnership will make an enormous difference to our life-saving work and will help us to amplify our impact and reach more people with the support that they need after pregnancy loss or the death of a baby.”
Moy Park is kicking off the new charity partnership with a £1,000 donation to Sands as part of the company’s “This is Home” charity initiative. To mark the company’s 80th anniversary, Moy Park will ask their employees to nominate 20 local charities they have supported over the last 80 years and will surprise them with a £1,000 donation over the next few months.
(L-R) Moy Park’s Darren Thorpe, Mary McCann, Stephen Kerwood pictured with Chloë Brunton-Dunn, Corporate Partnerships Officer, Sands.
Steven Guy, NI Regional Co-ordinator, Sands (front) pictured with Moy Park team members Duncan Amps, Megan McCartney, Megan Birney, Grace Dobbs, Noeleen McCabe and Chloe Elliott.
