Moy Park First to Market with Innovative ‘Roast in the Bag’ Packaging.
Leading UK food company Moy Park, has developed the first roast-in-the-bag chicken product to use cutting edge thermoformed packaging technology. The state of the art packaging is a printed, sealed pack that can go straight into the oven.
The new ‘shelf to oven’ whole chicken product has been launched under the Moy Park ‘Good Kitchen’ range, which was developed to target a growing market for added-value fresh chicken products. The roast-in-the-bag ‘ready to cook’ whole chickens are locally sourced and come in two flavours ‘Extra Tasty’ and ‘Garlic & Herb’.
“Our new roast in the bag range is the first retail ready, ovenable whole chicken product to use this innovative packaging technology,” explained Briege Finnegan, Brand Marketing Manager, Moy Park.
“The packaging self-vents and enables the chicken to self-baste throughout the cooking process, which results in more succulent meat and an enhanced flavour. We developed the range to offer consumers a convenient shelf to oven roast in the bag chicken, making it ideal for those who don’t like touching raw meat or don’t have time to prepare a raw chicken from scratch. Due to the innovative nature of the packaging, the chicken browns in the pack without having to open it during cooking. The cooking juices are retained within the pack, which means consumers will be able to create flavoursome stocks and gravy.”
The Moy Park ‘Good Kitchen’ Roast in the Bag range will be available in retailers across Northern Ireland and the Republic of Ireland from April and across retailers in GB from May 2015. RRP is £5.00 / €6.00.