Moy Park has won the “Best Marketing Campaign” category in the Food Heartland Awards. Our Brand Marketing team’s campaign “Masterfully Crafted, Marvellously Tasty” had an ambitious objective in 2017 / 2018, to revitalise the breaded chicken category in the convenience sector, to reverse a declining trend in the category. They achieved success by relaunching the Moy Park branded breaded product range, which included a packaging refresh - featuring a new Moy Park brand logo, and the roll out of an Ireland wide marketing campaign. Congratulations and well done to the team for all their hard work and the great success recognised by this award.
Food Heartland Awards
12 Sep 2018