The Moy Park brand has won the ‘Best FMCG, Retail including online’ at the prestigious Chartered Institute of Marketing Ireland Awards. As well as coming top in the FMCG retail category for most impactful marketing, Moy Park was also named runner up in the ‘Food & Drink’ category.
Under the theme of marketing with impact, these awards recognise outstanding creativity and originality, which is a testament to the hard work and collaborative efforts of the brand, marketing and new product development teams.
Supporting our award winning, innovative, roast-in-the-bag chicken product, the first to use cutting edge thermoformed packaging technology, the brand team developed an integrated communications product launch for the product incorporating PR, advertising and digital marketing. This raised awareness of the product with increased engagement on Moy Park’s social media channels during the campaign period, supported sales growth with customers and built an overall increase in brand perceptions.