Moy Park teamed up with leading business education charity, Young Enterprise Northern Ireland to inspire primary six pupils to get involved in business and enterprise. We promote enterprise education to nearly 200 primary school children via the annual Moy Park Challenge where pupils participate in an interactive, business-related competition designed to inspire their creativity and entrepreneurial skills. As part of the challenge young people formulate business plans, as well as test their marketing skills by producing a poster for Moy Park products. This helps our local children understand the role that companies such as ours play in local communities, and we believe it provides a great opportunity to show them how the business works as well as the vast range of interesting and rewarding careers available. These young people are now better prepared for their futures and the world of work as a direct result of our engagement.